BBC RADIO LONDON - AUDIO BRANDING

BBC Radio London 2017 demo

THIS IS LONDON - AUDIO BRAND PACKAGE

 

On The Sly produced a new brand audio imaging package for BBC Radio London in summer 2017.  The brief - enhance and showcase the unique relationship BBC Radio London has with its listeners and how it reflects being a Londoner, on the inside.

We created a soundscape and audio signature using real listeners, real Londoners and London sounds to create a package that really says - this is London.

We also worked on the sound mix for the accompanying TV trailer promoting the Vanessa Feltz breakfast show for the station.

CREDITS

Production, music, mixing:  On The Sly

BBC Local Radio Sonic Logo: Mcasso Music

Voiceovers: Gareth Roberts & Rosey Thewlis

Client: BBC Radio London & BBC Marketing

TV trailer production/edit/visuals: Feed

TV trailer audio post mix: On The Sly