BBC RADIO LONDON - AUDIO BRANDING
THIS IS LONDON - AUDIO BRAND PACKAGE
On The Sly produced a new brand audio imaging package for BBC Radio London in summer 2017. The brief - enhance and showcase the unique relationship BBC Radio London has with its listeners and how it reflects being a Londoner, on the inside.
We created a soundscape and audio signature using real listeners, real Londoners and London sounds to create a package that really says - this is London.
We also worked on the sound mix for the accompanying TV trailer promoting the Vanessa Feltz breakfast show for the station.
Production, music, mixing: On The Sly
BBC Local Radio Sonic Logo: Mcasso Music
Voiceovers: Gareth Roberts & Rosey Thewlis
Client: BBC Radio London & BBC Marketing
TV trailer production/edit/visuals: Feed
TV trailer audio post mix: On The Sly